Why Every Brand Marketer Should Develop Compelling Visual Stories

Posted by Shrinivas Ayyar on Dec 27, 2017 7:00:00 AM

Once upon a time… As you read or hear the words, you’re instantly ported into another world, the world of a story which you feel yourself drawn into. Before Digital Marketing, the first stories were transmitted by word of mouth. The introduction of books, radios, and cinemas widened the scope of storytelling, giving it a broader platform. Traditional and Digital Marketers first started telling stories when the visual impact of the cinematic medium intersected with the broad reach of radio – the television allowed them to tell stories in commercial breaks. The internet went one step further, allowing every marketer and brand to spin their own story regardless of the budget limitations that kept them from investing in television or print advertising. With the amount of content online increasing, your audience’s attention span is dwindling. So how do you stand out from the crowd? By finding the best stories and telling them well. Today’s trend is telling stories visually. The rise of Instagram (400 million active daily users!), Snapchat, and other social media channels prove yet again that the world wants to take in information graphically.

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How to Plan a Great Event with Inbound Marketing

Posted by Shrinivas Ayyar on Dec 2, 2017 7:00:00 AM

Great Event with Inbound Marketing

From tweets and social gatherings to large-scale conferences and events, thousands of events take place every day throughout the world. Social media marketing and other inbound marketing tactics can combine into a strategic approach to promote your event, increasing the hype surrounding it and attracting the attention of potential participants and media. All inbound marketing companies and advertising agencies are following these tactics.

The message you send to your customer a few months in advance should be very different from the message you send a few weeks or days before your event. By providing remarkable content that keeps participants on their toes, your potential participants ask for more information. The question is, "How do you generate interest in an event using the tools that are right in front of you?

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How to Start Using Videos in Digital Marketing

Posted by Shrinivas Ayyar on Dec 1, 2017 7:06:00 AM

Videos in Digital Marketing

Every time a new application or technology is released, Digital marketers are among the first to experiment - and create new content.

This is because merchants constantly count for the attention of their audience - and often by the most innovative and attractive ways possible.

And right now, it means creating video content in marketing.

There is no way to do this - marketers need to create video content if they want to expand their reach and connect with the audience on platforms - such as blogs, YouTube, social networks and search engine.

Video content is out of date. The audience wants to see more video content, and other merchants and publishers are creating more videos in response. In HUbspot's 2017 progress report, nearly half of the marketers said they would invest in creating YouTube and Facebook videos over the coming year. And according to Cisco, video content will account for 69% of all consumer Internet traffic by the end of this year.

Are you ready to start creating video content in your marketing strategy? We will give you ideas for the videos you can film and offer tips to integrate them into your marketing.

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Role of Digital Marketing in Healthcare Industry

Posted by Shrinivas Ayyar on Aug 10, 2017 1:12:41 PM

In recent years, each industry welcomes digital marketing in their line of business because of its many benefits. While it is possible grow your business without digital marketing by using more traditional methods, but now it is difficult to do specific targeting because we have seen how innovative technology takes over and how people disperse on different media.

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How to use Social Media marketing in Healthcare Industries

Posted by srividya subramaniam on Aug 2, 2017 7:00:00 AM

 

DON'T BE ANTI SOCIAL. 

Aristotle says  "MAN IS A SOCIAL ANIMAL....

Soo

Social media is no longer a marketing afterthought for companies and organizations. Every major brand is present across the major social media platforms, but healthcare has lagged behind. Why is this?

Part of it is a lack of understanding about what social media is and how it integrates with current healthcare marketing efforts. Part of it is a fear of how it affects patient privacy and compliance with regulations such as HIPAA. What many healthcare organizations don't realize is that these obstacles are all easily overcome and shouldn't stand in the way of building up social media strategies.

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Best Tried and True Successful Marketing Practices

Posted by Shrinivas Ayyar on Jul 28, 2017 6:48:22 PM

 

1.Stick to Your Vision

Know your company's mission and stand by it. Having a sense of security about who you are and what you do, it will attract good customers and employees who understand what you are planning to achieve.

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Digital Branding Strategies in  Healthcare industry

Posted by srividya subramaniam on Jul 28, 2017 6:47:18 PM

 

 Current practices devoted to improving patient engagement in Healthcare industries  show a lack of defined guidelines and confusion about what patient engagement is, how it is achieved, and how to produce meaningful outcomes. Patient engagement happens when Providers and patients work together to improve health.

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Benefits of brand building to your Business

Posted by Shrinivas Ayyar on Jul 17, 2017 12:09:19 PM

Branding simply tells a story that shows your experience to your customers. Each and every company should have a goal of having a power brand that dominates their market space. The process of developing a strong brand is not easy it requires a clear vision of how you want your business and its products to be perceived and what part of the market you want to achieve. However, it takes some time to build your brand, not just in your market space but among your target audience.

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How to deliver exceptional service using the Power of Brand Championships?

Posted by srividya subramaniam on May 20, 2017 4:27:40 PM

CASE STUDY OF INEFFICIENT STAFF

 

A man with a fracture on his left leg got off a cab and entered a hospital for getting his plaster removed. He was walking with the help of a walker. When he reached the reception, it took him 30 minutes to get his prescription slip and reach the concerned room to get his plaster removed! And once that was done, he had a tough time to balance himself while walking. Somehow, he managed to find his way out of the hospital and to his transport medium.

 

What could the hospital have done? 

  1. They could have offered the patient a wheel chair when he arrived at the hospital.
  2. Someone could have offered to help him with his prescription slip.
  3. The people from the hospital could have also maintained a special prescription window for such people so that they don’t have to suffer any distress while getting their slip.
  4. The administration could have offered to help him to the room where his plaster was to be removed.
  5. The administration could have also offered to get the cab for him. 
  6. The hospital management could have appointed a special person to help such people in the department.
  7. The hospital could have also trained their normal staff to extend a helping hand to anyone who enters in a state of distress of any manner. 

 People often associate a hospital’s success with the number of cured patients and not about the experiences the patients and their families have during hospitalization.

However, what differentiates an average hospital from a good one or a great one is partly dependent on the track record of the doctors on board and how can they help the patients but a large part also depends upon on their experience.

What differentiates a good hospital from an average forms the basis for Brand Championship.

A Brand Champion is the one who truly and utterly believes in the brand of the hospital and will do everything to propagate and goodwill in the minds of people.

Brand Champions of a Hospital

 

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Why should Healthcare industries invest in a CRM

Posted by srividya subramaniam on May 12, 2017 11:49:42 AM

Patient relelationship management” can sound intimidating to small- and mid-sized hospitals. After all, if your hospital only has a handful of patients, why do you need a dedicated process or system to keep track of them? A few spreadsheets and rules of thumb will do just fine.

But what happens when business starts to boom? At some point,the organization will need to implement a customer/patient  contact management system that’s more organized and streamlined than a mass of spreadsheets. And such a migration could be painful if the decision has been put off a few too many months, or even years.

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