How to deliver exceptional service using the Power of Brand Championships?

Posted by srividya subramaniam on May 20, 2017 6:57:40 AM

CASE STUDY OF INEFFICIENT STAFF

 

A man with a fracture on his left leg got off a cab and entered a hospital for getting his plaster removed. He was walking with the help of a walker. When he reached the reception, it took him 30 minutes to get his prescription slip and reach the concerned room to get his plaster removed! And once that was done, he had a tough time to balance himself while walking. Somehow, he managed to find his way out of the hospital and to his transport medium.

 

What could the hospital have done? 

  1. They could have offered the patient a wheel chair when he arrived at the hospital.
  2. Someone could have offered to help him with his prescription slip.
  3. The people from the hospital could have also maintained a special prescription window for such people so that they don’t have to suffer any distress while getting their slip.
  4. The administration could have offered to help him to the room where his plaster was to be removed.
  5. The administration could have also offered to get the cab for him. 
  6. The hospital management could have appointed a special person to help such people in the department.
  7. The hospital could have also trained their normal staff to extend a helping hand to anyone who enters in a state of distress of any manner. 

 People often associate a hospital’s success with the number of cured patients and not about the experiences the patients and their families have during hospitalization.

However, what differentiates an average hospital from a good one or a great one is partly dependent on the track record of the doctors on board and how can they help the patients but a large part also depends upon on their experience.

What differentiates a good hospital from an average forms the basis for Brand Championship.

A Brand Champion is the one who truly and utterly believes in the brand of the hospital and will do everything to propagate and goodwill in the minds of people.

Brand Champions of a Hospital

 

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Why should Healthcare industries invest in a CRM

Posted by srividya subramaniam on May 12, 2017 2:19:42 AM

Patient relelationship management” can sound intimidating to small- and mid-sized hospitals. After all, if your hospital only has a handful of patients, why do you need a dedicated process or system to keep track of them? A few spreadsheets and rules of thumb will do just fine.

But what happens when business starts to boom? At some point,the organization will need to implement a customer/patient  contact management system that’s more organized and streamlined than a mass of spreadsheets. And such a migration could be painful if the decision has been put off a few too many months, or even years.

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7  Essential Metrics Indian Healthcare Marketers Need to Focus On

Posted by srividya subramaniam on Apr 4, 2017 7:42:39 AM

 


To measure the effectiveness of your hospital’s marketing programs, design campaigns around analytics. It’s impossible to measure ROI at the end of a campaign if the goals weren’t established at the beginning. Think of measurement as a cyclical process. All marketing campaigns should begin and end with measurement. Therefore Metrics play a very important role for healthcare marketers

When we talk about data analytics and measuring ROI, there are several standards that we use to categorize success—website visits, number of new contacts and revenue gains or losses. These are all helpful metrics and should be taken into consideration in any marketing report. However, there are loads of different ways to measure success in digital marketing, and success looks different from industry to industry—particularly in the healthcare industry.

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Digital Branding Strategies of patient engagement in  Healthcare industries

Posted by srividya subramaniam on Apr 2, 2017 10:42:31 AM

 

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