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Physician ReferralsPhysician referrals are, without doubt, the key drivers of patient volume to a hospital. Most physicians...

In most businesses it is usually costlier to acquire new customers than retain existing ones. This happens because of possible...

OPD and IPD

Referral is a term used in the medical circuit for the transfer of a patient's care from one clinic to another, on request. In...

 Do you know which sector has emerged as the fastest growing in the tourism industry in India?

Gone are the days when you could wag a supposedly credible and creative ad-campaign before your consumers and increase the...

In today’s times a crucial issue facing hospitals is patients’ average length of stay (ALOS). A longer ALOS implies a higher...

In India, because of rampant unemployment, and job uncertainty in other fields, medical practice is considered to be the...

A brand tells a story to customers. A brand's ultimate purpose is to serve your unique story and benefits relating to your...