Introduction

If you want your business to grow, you need to generate leads. Lead generation is helpful for any type or size of business. This includes B2B and B2C.

65% of marketers state that lead generation is a key pain point for their company. 


Challenges in lead generation

Of course, there's no one-size-fits-all rule here. Every marketer has a different perception of lead generation. And every industry is different!

This blog will take you through amazing ways to generate leads. Some are simple others, not so much.

But we'll jot down these ideas in a way that you can implement them with confidence.

Industries that we will broadly cover here include:

  • Healthcare/hospitals
  • Real estate
  • Construction 
  • Infrastructure 
  • Hospitality
  • B2B
  • E-commerce

And a whole lot more…

So, let's get started!

Studies show that even average products can give super success with the right leads.

According to 85% of expert marketers lead generation is the most crucial element of marketing arsenal!

Only 42% of business owners have a proper plan for lead generation. 

With so many different ways of lead generation available, that's rather sad.

  1. What is the meaning of leads?
  2. What is lead generation?
  3. What is BANT?
  4. Top 15 strategies of lead generation
  5. Most Effective B2B Healthcare Lead Generation Techniques
  6. Example of B2B healthcare lead generation
  7. How Lead Generation Works For Real Estate?
  8. What were the best lead generation companies in 2020?
  9. 10 Lead Generation Strategies For Hospitals

1. What is the meaning of leads?

They are qualified prospects who are your customers and eventually become your brand ambassadors. But for this, you need to play your cards right. 

The higher your conversion rate, the more your business will gain profits in the process.

There are three kinds of leads:

Warm leads: They are prospects who have shown interest in you product or service.

Cold leads: A cold lead is someone whose information is captured but you are not sure if they are interested in your product or service.

Hot leads: Hot leads are those who are more likely to purchase your service or product and are familiar with the same.

Cold, warm and hot leads

2. What is lead generation?

In simple words, lead generation is the process of collecting names and contact information for any prospective customer. These customers are then contacted by for generating orders. The process includes direct response advertising and telemarketing.

For lead generation, it is critical to determine if the lead is good. In simple terms, there is more complexity to lead generation than one can understand. 

Let’s take an example.

Suppose you are a real estate company. You took a survey on budget-friendly homes and if millennials can afford it. Now, this was an online survey. A process that is far less intrusive compared to randomly calling out of the blue.

People who are interested would reply, the others would ignore. This is a great way to generate leads and improve brand image.

2.1 Inbound and outbound lead generation

Inbound and outbound marketing

There are two kinds of lead generations:

  • Inbound
  • Outbound

Inbound lead generation campaigns bring in the visitors to your website. They are then converted to leads. Your brand becomes more discoverable through search engines and social media platforms.

Outbound lead generation focusses on pushing out messages to a target customer group.

While both are focussed on getting leads, inbound strategy keeps giving recurring customers through content, social media, etc. The outbound strategy is more short-term.

2.2 Lead Qualification

57% of B2B companies identify 'converting qualified leads into paying customers' as a top priority.

A very critical aspect of lead generation is lead qualification. It is a process that determines if a customer is a good fit for your organisation. 

So why should you qualify leads?

  • Lead qualification is the backbone of any organisation. It enables you to identify the chances of a prospect of becoming a customer. 
  • It will give you more efficient sales funnel. You can juggle both qualified and unqualified leads well. 
  • You can personalise targeting efforts to deliver relevant information as per their requirements. 
  • Convert contacts into paying customers with lead qualifications and boost revenues.

67% of lost sales happen because reps did not correctly qualify their potential customers before taking them through the full sales process.

How is lead qualification done?

This is basically a two-step process done by you:

  • Marketing team
  • Sales team

Marketing & sales leads

These two teams work together to forecast the likelihood that a prospect will ultimately make a purchase. 

This is a part of the sales journey and ultimately decides if a prospect should be funnelled down the pipeline. 

The first stage of lead qualification usually happens with inbound marketing. The team garners and captures information through site visits, email subscriptions, social media, etc. 

The marketing team then moves the lead to the sales rep. These reps further lead the conversation to determine the prospect's qualifications. 

2.3 Lead qualification: A step by step guide

If you are serious about your business, you should be serious about lead generation and lead qualification.

Here's a five-step guide to scoring leads:

  • Collate information and data about your customers
  • Have a set lead-to-customer benchmark
  • Track and select critical attributes of high-quality leads
  • Calculate the close rates of each attribute
  • Use the close rates to compare and assign points

Nurturing process

Identify a lead qualification framework

Now there are different kinds of frameworks available for getting leads. One of the popular ones is BANT.

3. What is BANT?

BANT is a lead qualification checklist to confirm at the start of the sales process if the prospect aligns with your company.

  • Budget
  • Authority
  • Need
  • Time

BANT

Let's elaborate quickly on them:

3.1 Budget

If you are an SME with clients ranging from 10-20 lacs, you don't want someone who has a budget of 2-3 lacs. So questions your sales team should ask at this juncture are:

  • What are the prospect's pricing expectations? 
  • What do they typically spend a purchase of this kind? 
  • Where do they get their funding from? 
  • Is there any budget flexibility?

3.2 Authority

Authority matters because you don't want your team to waste time with just a very junior employee who cannot make money decisions.

  • Who's making the final decision in the future with a purchase? 
  • What's the decision-making authority of this contact? 
  • What other stakeholders exist?

3.3 Need

Does the point-of-contact need your service? What are their requirements and if you can fulfill them?

  • What challenges is the prospect facing? 
  • How much is their challenge impacting their daily life? 
  • What are they hoping your company can do to help them? 

3.4 Time

The timeline in any sales process informs one of the decisions the prospect is trying to make.

What is the prospect's timeline? 

Is their timeline realistic?

Once this stage is over, the sales team can determine if a prospect is a lead or not.

However, human intervention and logic are critical to the BANT system.

For example, an individual may not have the budget or the timeline right now. But they can be a potential future lead.

In that case, the prospect can be sent back to the marketing team and added to the funnel. In a couple of years, they can qualify as a lead.

4. Top 15 Strategies Of Lead Generation

Every few years, the strategies for lead generation tend to change. 

Of course, there's no one-size-fits-all rule here. 

Every marketer has a different perception of lead generation. And every industry is different! A real estate developer may try something else while a Hospital brand could opt for a more compelling story.

This blog will take you through amazing strategies to generate leads. Some are simple others, not so much.

4.1 Identify your target audience 

Target audience and lead generation

Qualified leads generate quality audience! And for this, you need to identify your target audience.

They are a group of consumers who are characterized by their specific demographics and attributes. Some of these are:

  • Location
  • Age
  • Gender
  • Employment
  • Income

4.2 Conduct market research

Based on your niche audience, you have to conduct primary and secondary market research.

Get familiar with customer buying habits through:

Surveys - this can be via paper, email, or web-based services.

Interviews - get detailed insights on customer habits through detailed interviews.

Focus groups - Q&A sessions and discussions.

This will help you improve your service skills and understand your audience.

The result — a higher conversion rate!

4.3 Reassess your offerings

Now that you have a comprehensive customer profile sorted, it's time to turn over a new leaf. It's a critical lead generation technique.

Reassess your products or services in a fresh light. Here's what you should ask yourself:

  • What features or advantages of your business/service are most likely to attract customers?
  • What is of less interest or could actively discourage new customers?
  • What should be at the forefront of marketing and paid advertising?
  • What kind of images and copywriting should you go for?

This will add more value to your offering and help generate new leads.

4.4 Get a website

Having a website is the best possible way to publish your content online and a great lead generation technique. A website adds to your brand's credibility. Gives it authenticity. 

Be it real estate, education or hospitality; every brand needs a website which is the face of your brand!

Conversion rate and lead generation

Suppose you don't have a website get a WordPress Blog. It's a powerhouse that drives millions of blogs online.

It doesn't have to be anything complicated. A clean, structure layout with a friendly interface.

  • Your website should educate the visitors on your product or service and the industry you operate within.
  • It will help visitors find the information they're looking for.

4.5 Optimize your web pages for conversions

Online lead generation efforts should start with your website. Ideally, it should result in actionable. 

There's no point in generating traffic to your site if visitors leave without taking action.

SEO 

Optimize your website to convince the customers to take action. This can be done through SEO. 

Search engine optimization or SEO can prove extremely complicated, but it's really not. It would help if you had a main keyword that defines your business. It could be real estate, business coaching, etc.

This primary keyword is added to:

  • Meta description - usually 150 characters
  • Headlines – H1, H2, H3 
  • Content – quality information with bolding and bullets
  • Images – file name and alt text 
  • Anchor text links

4.6 Clean, uncluttered navigation

Website and lead generation

Your website navigation should be uncluttered. It should also give a clear breakdown of why your consumers desire your service or product.

It should apply to both down the homepage and throughout the menu.

A website that is easy to manoeuvre and gives crisp information is always a winner. 

For example, I visit an online grocery website. I want to see offers, but I don't want so much clutter that I get confused.

So striking a balance here is important!

4.7 Blog and offer epic content

Quality content gives fibre to your website. The homepage or main page, in particular, is your business value proposition.

Here you should focus on one primary keyword or long-tailed keyword. This should include words/phrases your audience is searching for.

Content and lead generation

It will help them find your product or service. 

Your lead will come to your website through that particular keyword. For example, if you are a digital branding company - then your keywords could be digital branding, a digital branding consultancy, etc.

Along with value-added content, make sure to use:

  • Bullets and headlines
  • Use small paragraphs
  • Give whitespace

4.8 Turn your blog posts into in-depth guides

An easy solution on how to generate leads is packing the blog with  information and quality content. 

It's a tried way to how to generate leads

Before writing the blog, think what different or more are you offering a prospective lead?

It is not that your blog should belong - it should offer precise and crisp information that your end-user is looking for.

Let's take the example of a simple food blog. A user searched for spaghetti in the tomato sauce recipe. What would he expect?

A good recipe, of course. But hello, you also give ten different ways to spice-up or dial-down that recipe — awesome.

And then you throw in a free pasta video — how cool's that!

What have you here is an in-depth session on using tomatoes and pasta. And this user will subscribe because of the value-added info.

But if you talk about Italy and take the visitor to the history of pasta, you'll have the user yawning.

And you lost a lead!

4.9 Bring back older content to life

Often, we come across blogs that gave older information. For example, a 2105 statistic will show a lower set of social media users as compared to a 2020 one.

You should update older blogs, especially when you are still optimizing it. 

One should continuously revise, update and clean-up old content to keep it relevant.

It will help you increase organic traffic & generate leads faster than writing a new blog post.

Not updating them means you are slashing your ROI dramatically.

You can update them by:

  • Identifying top posts
  • Update/add relevant matter
  • Use the same post, and keep URL the same
  • Retain keywords, even if you change the title
  • Optimize meta description
  • Republish it

Do track the before and after the performance to view the difference in lead generation.

4.10 Have options for guest blogging

Why should I encourage guest blogging on my website? 

Because its one of the best lead generation strategies.

Well, for starters guest bloggers are not intruders! Guest blogging is a great way to build brand awareness.

You get content - may be free or you reimburse your bloggers. 

As a result, you will:

  • Grow your personal brand
  • Grow an audience with a stream of social followers, subscribers etc.
  • Boost SEO performance
  • Build authoritative backlinks
  • Build relationships and drive new partnerships 
  • Drive referral traffic

When guests re-posts on their blog, this drives traffic and generates new leads for you too.

4.11 Add visuals & videos

They say a picture paints a thousand words. Studies show that 69% of marketers now view visuals as absolutely necessary.

80% of people are likely to read colourful, engaging content.

However, keep in mind the visuals and videos should spark curiosity and increase the desire to read your content.

Infographics and lead generation

4. 12 Use more of infographics

Are you aware that images are processed 60,000 times faster than words?

Publishing infographics that are linked to your landing page has also shown to increase traffic by 12%.

What is lead generation in digital marketing?

So don't downplay the role of infographics in lead generation. Social media, especially lead generation in digital marketing s a major driver of engagement and traffic.

They can multiply social media engagement and is great for your brand identity . Relevant infographics will lead to higher conversion rates.

For example, if you are in healthcare, an infographic highlighting your patient engagement and consumer-friendly offerings would catch the eye.

For real estate or the hospitality industry, it could be promoting luxury!

4.13 Create a compelling sign-up form

You must benchmark your current state of the lead generation before tracking your success. 

Doing so will help you map the areas of improvement and ensure better lead management. Some website pages may be awesome lead generators — you just don't know it yet!

Conduct an audit of where you get the most traffic. Is it:

  • Social media
  • Blog posts
  • Live chats
  • Email marketing program

The form can solicit contact information of prospective leads through various sources. 

For instance, if you' r in construction or real estate, your social media pages could be generating more leads for you.

A pop-up form that piques user interest will lead to more people filling it up. The form should offer some value to the user — a downloadable ebook or a free add-on.

4. 14. CTA strategy and organization

A CTA or call to action will captivate your target audience. It will also educate them and increase your conversions.

As per Small Biz Trends, 70% of small business B2B sites lack a call-to-action.

Your CTA should compel your visitors to take the right action isn't an easy task. It should invoke a sense of urgency — get it now before it's gone — something on these lines.

CTA and its importance

Source: https://www.truconversion.com/blog/conversion-rate-optimization/100-crazy-cro-hacks-to-boost-conversion-rate-right-now/attachment/call-to-action-button-statistics/

This can be done through:

  • Piquing curiosity
  • Using powerful language
  • Instant gratification 

And finally, a CTA that may benefit them in some way. For example, a coach or trainer could give a free webinar. An e-commerce company could offer discounts.

Lead generation and CTA

4.15 Uncluttered navigation

Your website navigation should be uncluttered. It should also give a clear breakdown of why your consumers desire your service or product.

It should apply to both down the homepage and throughout the menu.

A website that is easy to manoeuvre and gives crisp information is always a winner. 

For example, I visit an online grocery website. I want to see offers, but I don't want so much clutter that I get confused.

So striking a balance here is important!

On the whole these lead generation strategies encompass a broad area to meet the needs of different industries.

For example, a real estate lead generation strategy could be to use more infographics for prices. On the other hand, a hospital brand may use videos to connect emotionally with patients.

So pick a blend of strategies work for best for you.

5. Most Effective B2B Healthcare Lead Generation Techniques

B2B lead generation is the abbreviation of business-to-business lead generation. It is used for businesses that sell to other businesses. 

B2C or business-to-consumer lead generation is where products and services are sold directly to consumers.

They say that a journey of a thousand miles begins with a single step. For B2B, the typical marketing funnel or sales process is that step.

B2B lead generation includes collecting a potential customer's information. 

A website is critical for this.

Why a website matters

Your website should have the following information:

  • Contact information front and center
  • Option to leave contact information for email communication and updates
  • Online scheduling
  • Customized patient portals to access health data
  • Online bill pay
  • Online prescription renewal
  • Messaging capabilities for communication
  • Doctor or specialist lookup
  • Doctor profile videos
  • Options for virtual visits with health practitioners

Other information to generate sales. 

Lead generation strategies

Here’s a step by step guide to turn prospects into paying customers for healthcare b2b companies:

Step 1: Find leads 
Generating B2B leads begins at collating the contact information of potential buyers. 

Step 2: Reach out to leads
You now (hopefully) have high-quality leads. You can reach out to them through cold outreach, social media, or via replying back to inquiries. 

Step 3: How to prospect high-quality leads
Measure how likely are leads going to buy. It is done by gauging the stage your leads are in the buying process:

  1. Research & awareness: Customers are aware they have a problem and need a solution. They gradually use content like blogs, white-papers, and case studies to get more info.
  2. Consideration: Customers are aware of the exact service/product required. They outline and provide details on their needs before“opening up” to vendors.
  3. Making a decision: Customers filter through vendors to decide on the buyer. This requires a few meetings and check-in with other decision-makes, prior to completing the purchase. As per the stage, your rep will initiate nurturing campaigns or arrange for a demo.
  4. Closing leads: Finally success! The prospect has chosen you and the deal is done. They will be transferred to customer success for onboarding.

Key lead generation statistics

5.1 How to avoid leaky bucket effect?

The leaky bucket effect in b2b lead generation is a situation where the marketers spend a lot of time. So the metaphor — water into leaky buckets. 

Instead of fixing the bucket — which is basically the marketing funnel — one keeps pouring more water (traffic) into the bucket to keep it full.

It only leads to inflated acquisition costs and below-average results.

So what are the culprits of these leaky buckets?

Landing pages & forms!

Your forms should separate your leads from non-leads. Doing so has a huge impact on your conversion rates and improves lead generation results. 

If you haven’t then it is time to optimise your forms. This can be done through a series of online tool like Leadformly. It will ensure that you don’t leave leads behind from your marketing campaigns.

For instance, this quarter you sent 1,000 visits to your landing page. The average cost was about $3 per visit. 

If you have a conversion rate of 1% you’ll get 10 leads at a cost per lead of $300. 

However, if your form converted at 3%, you would get 30 leads at a cost per lead of $100.

That’s 3X more leads for one third of the cost per leads! 

And all of this without spending anything extra in your lead generation form.

Statistics reveal that B2B decision-makers don’t rely on advertisers to inform them about products. Another study claims that 70% of B2B buyers prefer self-education in the early stages of the buying process.

Research shows that 89 percent of consumers turn immediately to an online search engine when they’re looking to solve their healthcare queries. 

Healthcare lead generation strategies for B2B companies should focus on genuinely enabling the consumer to make smart healthcare choices. This can help you get more success.

6. Example of B2B healthcare lead generation

Callbox creates and implements targeted healthcare lead generation campaigns designed to produce high-quality healthcare sales leads and appointments. 

Critical lead generation statistics

Top 3 challenges healthcare B2B companies face

#1
Problem: 42.1% of marketing departments feel coming up with the best strategy, channel or offer to entice their target audience a challenge.

Solution: You can try working through different channels to understand what campaign elements require attention and measurement. If the measurement is not providing enough information then think of an action plan and make a holistic picture of lead generation success.

#2
Problem: 4 out of 10 managers struggle with building a team properly comfortable with lead generation processes. 

Solution: Re-address your employee break-down. Try to hire a team based on their pipeline position. Dedicated teams that focus exclusively on outreach, data processing and reporting, conversion and lead response will ensure all elements of lead generation are covered.

#3 
Problem: 25% of B2B marketers struggle with increasing lead generation budgets

Solution: Opt for a free demonstration or trial period. This will give your team the opportunity to test a new tool and how it can boost your lead generation strategy.

Best B2B Lead Generation Examples

pastedGraphic_17.png

Unbounce is one of the leading landing page building software to help you get higher conversions.

What makes it great is simplicity and a crips, clean layout.

Proven ways to convert with overlays

  • Small logo
  • Eye-catch head
  • Tagline
  • Great copy
  • Benefits highlighted
  • A mockup in the middle
  • Lead gen form on the right side — so the customer can immediately take action.

Another idea that work is by SaaS.

Lead generation example

They have a FREE trial version which doubles as a lead magnet. It gives the customer an opportunity to give the software a try.

And with a free trial, one gets the required contact information — a good B2B lead generation strategy for software companies.

Pick a trial version that suits your need say like 1 or 2 weeks or longer!

The trial length should ideally fit your sales cycle length – but it usually requires a long learning curve for any business to truly understand the same.

7. How Lead Generation Works For Real Estate?

There was a time when real estate depended largely on advertisements—TV, print, etc. for lead generation.

With technology becoming a significant part of lead generation, real estate has changed over the years.

80% of real estate clients use social media for searching homes. The Millenials and Gen-Z use social media for researching families and real estate developers too.

Research further shows that “Among nearly all generations of home buyers, the first step taken was to look online for properties, except for buyers 71 years and older who contacted a real estate agent first.

So how can you generate real estate leads?

7.1 Referrals

You want quality leads and referrals are the way to go forward. As per studies, 64% of sellers found their agent through a referral. This can be from a friend, neighbour, or relative — or even a past client of yours.

With referrals, you can generate up to 85% of your leads.

Content marketing funnel

7.2 Reviews and testimonials

The new word of mouth for millennials is reviews. They check reviews and testimonials for everything from buying a dress to a car — and of course, real estate.

At least 70% of consumers check online reviews before making a real estate purchase. For real estate companies, getting target leads on multiple platforms is possible through reviews.

For example, if after a Facebook lead generation campaign, you can ask visitors to leave reviews. These will engage not only new clients but also older ones.

7.3 Personalise the experience

QuintoAndar — a real estate company used dynamic ads to target prospects who had earlier looked at particular properties on their website. Using a Carousel format, they showed off properties that were already looked at along with others which might interest them.

Real estate lead generation example

Be it social media or through other sources, personalisation is the way to go for real estate in this digital age. People want to feel an emotional connection with a property before investing, right?

And that’s what they expect from a real estate company.

A thank you note… A wish on a special holiday and in some cases may be small gifts add to the experience.

7.4 Give something for FREE

Lead generation roadmap

It’s a competitive market out there — and adding something of value — even if it is a free gift or a coupon can draw prospect interest.

You can have a few contests online or give a special festival offer or entice prospective leads with discounts.

 

7.5 Change with time & understand market sentiments

It’s essential to understand the market systems and change your branding or lead generation strategy.

For example, during the pandemic, people were losing jobs and economies were shrinking. That’s the right time to express solidarity and educate the customer.

DON’T SELL!

You inform and educate them, so they remember you later. So by educating your prospects, you are turning them to future leads.

Also, remember to change with time.

Once the economy is resuming, it’s time to lure them with offers of low-interest rates or loans.

7.6 Open houses or virtual tours

 

Attracting leads real estate

With prospects converting to leads, the next step is to pursue them a little further. An open house is always an excellent way to do so. However, virtual tours have picked up well too.

Statistics show that virtual tours keep people engaged longer on your website. This is a 5-10X incase. These tours spark interest and are a critical component of the decision-making process for customers.

The above are great strategies to generate quality leads for real estate companies. Along with the above, some other methods you can try are:

  • Build partnerships and network with other local businesses to form mutually beneficial alliances.
  • Advertise on different digital channels. Though newspaper and hoardings are still popular, they are expensive — so plan your advertising budget.
  • Build your own website and update your projects here. Do have older projects on the website to showcase your previous work.

8. What were the best lead generation companies in 2020?

These seven companies topped the list:

Market Leader: Best Overall experience
BoldLeads: Runner-Up, Best Overall
Zurple: Best for Automation
Zillow Premier Agent: Best for Finding Buyers
Offrs: Best for Getting Listings
Zoho CRM: Best for Social Media
REDX: Best Price

Examples of real estate lead generation 

 

real estate lead generation tactics

This is a great example of introducing your speciality. Do you specialise in modern or traditional homes? Are they meant for bigger families or bachelors? Are they houses or apartments?

If you have a real estate speciality, then use it to generate leads.

Lead generation real estate

Vakil Housing gets it right with an effective pain point. It persuades people to consider their homes. The motto “keep your whole family together” enough to generate leads from joint families.

At the end of the day, you don’t want to fall into the majority of real estate professionals. You want to maximise revenues and generate leads consistently.

Using the right real estate lead generation tactics, you can overcome the problems of not getting enough qualified leads or failing to convert prospects.

9. 10 Lead Generation Strategies For Hospitals

As a hospital brand, you've successfully grown your medical practice. It could be through word-of-mouth referrals and or even maximising patient retention. And all this has helped you get a healthy online reputation.

But what next?

Right now there are 468,898 hospitals in India and counting… So where does your hospital stand?

IBEF predicts that the market can increase three-fold to Rs. 8.6 trillion (US 133.44$ billion) by 2022.

Referrals should not be the only lead generation strategy for hospitals. 

pastedGraphic_26.png

Referrals and lead generation hospitals

What you need are high-quality hospital leads.

What are Hospital Leads?

Prior to exploring hospital lead generation strategies, you should understand what is the right kind of lead for you.

It can be a potential patient or their relative or friend. 

They can come through either online sources, referrals or simply walk-ins at times.

However, their intention is common — they wish to avail of your services.

How do you generate leads in hospitals & healthcare?

Effective lead generation practices

9.1 Have a clear CTA

Be it a landing page, a form or any other mean, make sure it's crisp and clear. In the hospital sector, prospects don't linger on to answer intrusive questions. Keep it simple!

9.2 Leverage social media

Research reveals that 60% of social media users are the most likely to trust social media posts and activity by doctors over any other group.

Facebook lead generation

Parents are more likely to seek medical answers online, 22% use Facebook and 20% use YouTube. Of non-parents, 14% use Facebook and 12% use YouTube to search for healthcare-related topics.

Use Facebook lead generation or any other medium. But remember to focus on your audience since this is not about selling a product or a service.

9. 3. Share good content

As per a recent survey, 18 to 24-year-olds are more than 2x as likely than 45 to 54-year-olds to use social media for health-related discussions.

Hospital website lead generation

Whether you're a company selling state-of-the-art stethoscopes or a hospital performing cutting-edge surgeries, you have something unique to offer your audience. 

Website, blogs, newsletter — explore the avenues!

9.4 Be responsive 

It's very disappointing not to expect a reply from a hospital. Your response rate should be high and precise. 

This applies to digital platforms like email, forms, etc.

9.5 Go mobile

Healthcare or hospital lead generation is not shifting to mobile. 87% of consumers perform searches first on smartphones. Make sure your website and all related pages are mobile compatible. 

9. 6. Have a QNA

An interactive questions and answers forum is a great way to stay connected. You can answer medical queries and let credible sources answer them like doctors, researchers, etc.

9. 7. Be connected with other platforms

Think of platforms like Practo allows people to access and book appointments with doctors near them easily.

Practo lead generation

9. 8. Target medical tourism

Don't restrict yourself to just domestic clients; medical tourism is an upcoming industry. With the right lead generation strategy can help you expand your market forte.

9. 9. Nurture patient relationships

Hospital brands spend their resources on attracting new patients. That's great. But don't forget existing patients. You should always be in touch with their current patients and nurture relationships. 

They are your #1 referral and word of mouth sources!

9. 10. Add a bit of conventional advertising

Yes, there's the power of digital. However, a conventional advertisement strategy like a billboard can still get you leads.

There's no doubt that on the whole lead generation plays a role in every practice's marketing strategy.

Conclusion

Generate quality leads that require your services. There's really no MAGIC formula here — like there's no magical cure in healthcare.

However, with a blend of different strategies, you can generate quality leads for your hospital.

At the end of the day, lead generation strategies can be customised to suit different industries, market conditions and budgets.

What works during a ripe market will not during a recession. You have to adapt and nurture client relationships to engage prospects. And with Branding through digital mediums you can get multiple benefits.

We've given you tips on how the real estate, B2B, hospital brands, etc. can generate more leads. From Facebook lead generation to direct marketing, pick a strategy that suits your business model.

The experienced team at Religiate has 30+ years of experience in brand consulting. We will customize lead generation strategies that suit your business or service needs. Additionally, we can handle the branding end-to-ends for you. Schedule a meeting or email us at ceo@religiate.com.

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