Great Event with Inbound Marketing

From tweets and social gatherings to large-scale conferences and events, thousands of events take place every day throughout the world.

Social media marketing and other inbound marketing tactics can combine into a strategic approach to promote your event, increasing the hype surrounding it and attracting the attention of potential participants and media.

All inbound marketing companies and advertising agencies are following these tactics.

The message you send to your customer a few months in advance should be very different from the message you send a few weeks or days before your event.

By providing remarkable content that keeps participants on their toes, your potential participants ask for more information.

The question is, "How do you generate interest in an event using the tools that are right in front of you?

Step 1: Design your event by defining your Targeted goals and strategy.

Before using any inbound marketing tactic, you need to think about what you are trying to accomplish with your event.

  • Do you want to generate more recognition for a company?
  • Do you want to partner with a charity?
  • Do you want to sell your company product?

Next, clearly set out your MEASURABLE goals and objectives for the event.

  • Do you want to increase product revenue by 15%?  
  • Do you want to increase membership by 25%?

Once you have these different aspects, you can start working on the strategy.

You can make planning events much easier by creating a calendar with a strategy focused on your goals and objectives.

Describe the tasks you must complete in the order in which they are to be completed.

You can not send invitations to an event without knowing the venue, and you can not tweet on the event until you have information about the theme, speakers or purpose.  

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Step 2: Begin to generate a hype for your event!

Once place, dates, speakers and other details are nailed, you can start using inbound marketing tactics to generate excitement with your current participants while attracting new enrollees.

Think about what you can do to make people visit your website to get more information about the event.

You may want to secure high-level speakers or confirm a popular venue, but the trick is really to produce valuable content about your event that will allow your attendees to ask me and show others why your event is a "compulsory" opportunity.

You can blog, tweet, make an effective event on Facebook or create content in other social media like LinkedIn group, but the key to success shows that you are a leading candidate in your industry.

If you have a conference on mobile technology, discuss the trends that are occurring in this industry. Write blog posts about current events.

Create discussions on Twitter. Share or post in Facebook and LinkedIn groups that target your specific audience.

Not only do your current participants like to have these discussions before the event but they will help you to attract the attention of potential candidates who may not be registered at your event.

Having a strong presence in social media can pave the way for a successful event with strong participation.

Step 3: Make your event a trending topic.

When the day of your event arrives, the buzz and the hype must not stop - this should be increased! With the use of hashtags and the practice of live tweeting, Twitter has become a great way for attendees to share their knowledge and knowledge during events.

This is also a great way for people who can not attend your event in person to participate and get value from the conversations of the event they can practically follow.

These days, an event is not considered a success, unless people speak it online while it unfolds. Take advantage of this to encourage your participants to kill their ideas, criticisms and opinions.

Then, send traffic to your website by creating incentives, such as making presentations available so that they reference online later.


Step 4: Don’t let the excitement die down

Once your event is over, do not let down the excitement. Consider writing a blog post to summarize the main outings of the event and encourage people to continue their conversations on Twitter or on your blog.

Contact the media for post-event coverage.

Ask for testimonials from some happy participants to show others that your event has succeeded. Successful events generate excitement that can continue long after the actual event.

By showing this excitement, you can position it as an unavoidable event in the future, especially if it is annual or recurring.

Step 5: Measure!

The best way to show others that your event has been successful is through quantitative and qualitative measures. In addition to how many people attended your event, gather their thoughts and opinions on the event itself.

What were the things convinced them to attend your event?

What did they like or dislike about the event?

There are many free online survey tools that can be used to assess people's interest. Once you have gathered this information, you can learn from participants' responses and use this information to make appropriate changes to future events.

Inbound Marketing will help you discover how to increase attendance of future events and also to attract the interest of potential sponsors.

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