Videos in Digital Marketing

Every time a new application or technology is released, Digital marketers are among the first to experiment - and create new content.

This is because merchants constantly count for the attention of their audience - and often by the most innovative and attractive ways possible.

And right now, it means creating video content in marketing.

There is no way to do this - marketers need to create video content if they want to expand their reach and connect with the audience on platforms - such as blogs, YouTube, social networks and search engine.

Video content is out of date. The audience wants to see more video content, and other merchants and publishers are creating more videos in response. In HUbspot's 2017 progress report, nearly half of the marketers said they would invest in creating YouTube and Facebook videos over the coming year. And according to Cisco, video content will account for 69% of all consumer Internet traffic by the end of this year.

Are you ready to start creating video content in your marketing strategy? We will give you ideas for the videos you can film and offer tips to integrate them into your marketing.

20 Video Marketing Ideas to Try

Many marketers know that they must start using video in their Marketing strategy, but when it is time to create one, they are lost to what to do. Here are some ideas for pre-recorded and live videos that your business could use.

Pre-recorded video ideas


  1. Create short videos "thank you" from your team to new customers or customers that you develop.
  2. Cover a screen cast demonstration of your product.
  3. Create an animated GIF of how to perform a function of your tool.
  4. Five 15-second testimonies of genuine clients and evangelists.


  1. Hide Hide extended customer testimonials and user cases.
  2. Create longer product demos and whiteboard style instruction videos.
  3. Make a short introduction to the company, its mission and vision.


  1. Create a complete product demonstration.
  2. Transform publications on blogs in short, how to make videos and summaries.
  3. Work longer interviews with key members of the company.
  4. Shoot live presentations made by company members and add their slides in post-production.
  5. Create videos for each of your calls to action (one for "call us", one for "sign up for a free trial", one for "tell your friends and get free credits", etc. . .)

how to start using videos in your Markeitng

Live Video Ideas


  1. Use Facebook Live or Twitter to broadcast from the general industry events that you, your manager or your CEO perform / assist.
  2. Use Google Hangouts or Skype as a way to thank customers on special occasions (one year of working together, etc.).


  1. Do you have a live session of Q & A / Ask Me Anything with employees or visitors.
  2. Convey a live conversation with a thought leader or influencer who is relevant to your audience.
  3. Live live events relevant to the office to show your company's culture and leadership events.


  1. Display a live demonstration with your sales representatives and include open questions and answers.
  2. Represent a live presentation with open Q & A.
  3. Transfer a "day in the office" with a business executive.

How to use video in your marketing strategy

So, now that you have the subjects and inspiration to create video content, you may be wondering where to use the videos. In some cases, the platform is obvious: Facebook Live videos need to be shared on Facebook. But you can invite people to listen to Facebook Live broadcasts in advance - and you can also incorporate recordings outside of the platform.

Here are some ideas for where to use video content at the top and bottom of the funnel

Take advantage of user-generated content.

Marketing specialists are great storytellers, but clients can sometimes be more effective. By showing how products can be used, user-generated content (UGC) can be more compelling - and powerful - than traditional marketing videos. Encourage customers and fans to create user-generated content by asking for it: by organizing contests, gifts or incentives to participate.

In the case of GoPro, its evangelists used the product to capture the content to tell a torn story of a kitten rescue but just because your brand does not sell cameras does not mean you can not use UGC too . Ask fans to take photos, videos or share social media content about how they use your products and why they love your brand - it's more convincing than traditional advertising anyway. This content can be shared on social networking platforms, landing pages and marketing e-mails.

Tell the stories of customers.

Happy customers are your best advocates, and you see that Hubspot uses customer success stories to inspire video content. The Hubspot audience learns about the similar success they can achieve with Hubspot products, and Hubspot can share content with prospects and prospects in marketing emails and on their website to allow their advocates to talk to Hubspot.

Invite the online community to events in person.

Try as we can, the marketing specialists simply cannot invite all of our audience to join us for a live event. And when that happens, live streaming options on YouTube, Facebook or Instagram are great opportunities to invite a wider audience to participate in an event - virtually. Live content, then relogging on different channels is a way to make your audience happy - and reuse the content too. For example, The INBOUND Studio has reused this interview of Facebook Live with actor Jeffrey Tambor on Instagram and YouTube.

Share the image behind the scenes.

Looking behind the scenes is a loyal way to give loyal fans and members of the public a unique perspective on the personality or product of your brand. You can do it on Facebook, Twitter, Instagram or Snapchat, or you can create a pre-produced video like the one below that is interested in what members of the public could not know about. This content can be used to create an excellent social media fodder, or you can use it to build a relationship with prospects and customers.

Explain the concepts and products to your audience.

They say that a picture says a thousand words, and sometimes video is the best platform to explain a concept or define a term for your audience and your users. Videos like these are useful, easy to digest and contribute greatly to helping people succeed by using your product or service. Videos like Asana below can be used on YouTube to capture search traffic there, or can live in your blog's publications or knowledge base to help customers.

6) Thank you.

Saying "thank you" can go a long way, and this can even translate into convincing video content. In the short and simple video below, Warby Parker offers a personalized customer service experience that makes the customer feel special, recognizes feedback and serves as mini advertising - since the employee talks about making a customer happy . If you start to start, short acknowledgment videos can promote customer loyalty and brand awareness on YouTube.

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how to start using videos in your Markeitng