Every time a new application or technology is released, digital marketers are among the first to experiment — and create new content.
 
This is because merchants constantly count for the attention of their audience — and often by the most innovative and attractive ways possible.
 
And right now, it means creating video content in digital marketing. 
 
There is no way to do this — marketers need to create video content if they want to expand their reach and connect with the audience on platforms - such as blogs, social media, and search engines.

For more ideas on how to create compelling, inspiring and actionable videos,check out this article from the Digital Marketing Institute: 5 Secrets of Super Successful Video Marketing
 
The audience wants to see more video content, and other merchants and publishers are creating more digital marketing videos in response.
 
In Hubspot's 2017 progress report, nearly half of the marketers said they would invest in creating YouTube and Facebook videos over the coming year. 
 
And according to Cisco, video content will account for 69% of all consumer Internet traffic by the end of this year.
 
Video marketing statistics for 2020
 
Are you ready to start creating video content in your marketing strategy? We will give you ideas for the videos you can film and offer tips to integrate them into your marketing.
 

20 digital marketing video ideas to try

 
Many marketers know that they must start using video in their marketing strategy, but when it is time to create one, they are lost to what to do. Here are some ideas for pre-recorded and live videos that your business could use.
 

Pre-recorded video ideas

 
Beginner
 
  1. Create short digital marketing videos "thank you" from your team to new customers or customers that you develop.
  2. Cover a screencast demonstration of your product.
  3. Create an animated GIF of how to perform a function of your tool.
  4. Five 15-second testimonies of genuine clients and evangelists.
 
Pro
 
  1. Hide extended customer testimonials and user cases.
  2. Create longer product demos and whiteboard style instruction videos.
  3. Make a short introduction to the company, its mission, and vision.
 
Advanced
 
  1. Create a complete product demonstration.
  2. Transform publications on blogs in short, how to make videos, and summaries.
  3. Work longer interviews with key members of the company.
  4. Shoot live presentations made by company members and add their slides in post-production.
  5. Create videos for each of your calls to action (one for "call us", one for "sign up for a free trial", one for "tell your friends and get free credits", etc. . .)
 

Live Video Ideas

 
Beginner
 
  1. Use Facebook Live or Twitter to broadcast from the general industry events that you, your manager or your CEO perform/assist.
  2. Use Google Hangouts or Skype as a way to thank customers on special occasions (one year of working together, etc.).
Pro
 
  1. Do you have a live session of Q & A / Ask Me Anything with employees or visitors?
  2. Convey a live conversation with a thought leader or influencer who is relevant to your audience.
  3. Live events relevant to the office to show your company's culture and leadership events.
 
Advanced
 
  1. Display a live demonstration with your sales representatives and include open questions and answers.
  2. Represent a live presentation with open Q & A.
  3. Transfer a "day in the office" with a business executive.

 

why video marketing

 

How to use video in your digital marketing strategy?

 
Did you know that as per Forrester Research, one minute of video is worth 1.8 million words?
 
Something isn’t it?
 
So, now that you have the subjects and inspiration to create video content, you may be wondering where to use the videos. In some cases, the platform is obvious: Facebook Live videos need to be shared on Facebook.
 
But you can invite people to listen to Facebook Live broadcasts in advance — and you can also incorporate recordings outside of the platform.
 
Then there’s TikTok — a Chinese video-sharing social networking service. It has 800 million active users worldwide as of 2020 — and the numbers keep growing. 41% of its users are aged between 16 and 24.
 
In India alone, TikTok has been downloaded 467 million times in India – nearly one-third of its total downloads. 
 
So plenty of options are out there. However, it is important that you use the right platform and create relevant video content. For instance, videos in hospital advertisements are a great option.
 
Here are some ideas for where to use video content at the top and bottom of the funnel:
 

Take advantage of user-generated content

 
Marketing specialists are great storytellers, but clients can sometimes be more effective.
 
By showing how products can be used, user-generated content (UGC) can be more compelling — and powerful — than traditional digital marketing videos

Encourage customers and fans to create user-generated content by asking for it: by organizing contests, gifts or incentives to participate.
 
In the case of GoPro, its evangelists used the product to capture the content to tell a torn story of a kitten rescue but just because your brand does not sell cameras does not mean you can not use UGC too. 

Ask fans to take photos, videos, or share social media content about how they use your products and why they love your brand — it’s more convincing than traditional advertising anyway.
 
This content can be shared on social networking platforms, landing pages, and marketing e-mails.
 

Tell the stories of customers.

 
Happy customers are your best advocates, and you see that Hubspot uses customer success stories to inspire video content.
 
Their audience learns about the similar success they can achieve with Hubspot products, and Hubspot can share content with prospects and prospects in marketing emails and on their website to allow their advocates to talk to Hubspot.
 
Almost any business or profession can benefit from video marketing. Be it hospitality, tourism, education, agencies, etc.
 
Most importantly, videos can become an extremely important and lucrative tool for healthcare institutions.
 
The entire healthcare industry is based on trust and stories are the best form of building it. A patient chooses a hospital or doctor based on referrals, word of mouth, etc. 
 
Video marketing through stories reinforces trust because they successfully make an emotional connection with the user.
 
Hospital advertisement using videos helps in gaining trust from potential users. Google, had 700 healthcare administrators surveyed. The results showed that almost every customer reported watching videos to see product demonstrations.
 
Out of these, 79% continued on to the manufacturer’s website and 63% talked to others about the information.
 
So, using videos in hospital advertisement is definitely a big plus!

 

Average statistics of online video users
 

Invite the online community to events in person.

 
Try as we can, the marketing specialists simply cannot invite all of our audience to join us for a live event.
 
And when that happens, live streaming options on YouTube, Facebook, or Instagram are great opportunities to invite a wider audience to participate in an event - virtually.

Live content, then re-logging on different channels is a way to make your audience happy - and reuse the content too.
 
For example, The INBOUND Studio has reused this interview of Facebook Live with actor Jeffrey Tambor on Instagram and YouTube.
 

Share the image behind the scenes.

 
Looking behind the scenes is a loyal way to give loyal fans and members of the public a unique perspective on the personality or product of your brand. 

You can do it on Facebook, Twitter, Instagram, or Snapchat, or you can create a pre-produced video like the one below that is interested in what members of the public could not know about.
 
This content can be used to create an excellent social media fodder, or you can use it to build a relationship with prospects and customers.
 

Explain the concepts and products to your audience.

 
They say that a picture says a thousand words, and sometimes video is the best platform to explain a concept or define a term for your audience and your users.
 
Videos like these are useful, easy to digest, and contribute greatly to helping people succeed by using your product or service.

Videos like Asana below can be used on YouTube to capture search traffic there or can live in your blog's publications or knowledge base to help customers.
 

Say Thank you

 
Saying "thank you" can go a long way, and this can even translate into convincing video content.
 
In the short and simple video below, Warby Parker offers a personalized customer service experience that makes the customer feel special, recognizes feedback, and serves as mini advertising.

Since the employee talks about making a customer happy. For a start, short acknowledgment digital marketing videos can promote customer loyalty and brand awareness on YouTube.